Summary: AI is transforming the FMCG industry by improving demand forecasting, supply chain efficiency, manufacturing, customer personalization, and sustainability. From predicting consumer behaviour to reducing waste and optimizing operations, AI helps brands make faster, data-driven decisions. However, successful implementation requires overcoming challenges like poor data quality, legacy systems, and talent shortages. By starting with focused use cases, building strong data foundations, and scaling proven solutions, FMCG companies can unlock AI-driven growth and resilience.